De Montfort University

When De Montfort University based up in sunny Leicestershire, came to the late night salon asking for some lively and fun Student Video Diaries to be filmed,  we were only too happy to get the crew together and spend some time up north getting our film on. We have produced four films in the series including the post prod and intro animations and they can all be seen by clicking onto the link Student Video Diaries

De Montfort Video Diaries

DBA – The Edge Goes Live

Well people an exciting new event from the DBA has just landed, an all out cry to the creative youngsters to go and mix it up with some real pioneers of the design industry. Ever wanted a cup of tea with Oliverio Toscani and ask him how he created some of the most controversial ad campaigns ever for Benetton or to meet the legend that created the favourite iconic student poster for Trainspotting. Well here’s your chance, click here to go and view the website, which was lovingly sculpted by the late night salon.

DBA The Edge

Wolfram Alpha – The New Google?

Well not quite. Wolfram Alpha is the search engine that was launched earlier this month by British Computer Scientist Stephen Wolfram. So why isn’t it the new google? Google returns results as an index of web pages that are relevant to the search terms you enter. Which has its Pro’s and Con’s. Wolfram Alpha is a “computational knowledge engine” which returns one page with answers to factual questions. So if you are looking for information based on fact, like the GDP of a country then this is the place to come, for a quick and simple answer. So maybe it is best described as a bit of a hybrid between Wikipedia and Google.

With the Wofram machine boasting a ten trillion curated facts database to start them off with it will be interesting how this search engine grows and moe importantly how it will look to improve on Google’s offering especially since they launched their own version of Wolfram Alpha Google Public Data.

Wolfram_alpha

Naturally Viral – Amazon 3 Wolves

Ok, so keeping our eye on the web as we do, we noticed this lovely little viral appearing. Whay do we love it?

1. It appears like it is a natural viral, no agency involved.

2. It takes a bit of effort to understand, it is not just watch this movie, play this game or look at this picture, the viral element is in the reviews that people have left about this seemingly normal(ish) t-shirt.

3. Effort – the amount of effort individuals are putting into the reviews is excellent.

So click on the picture and have a read of the reviews when we came upon it this morning there were 400 reviews now as we write almost another 100 have been added, these are people taking the time to add full reviews, it would be interesting to see how many views it has had and how many sales too.

Enjoy

P.S. Just found out they had a sales increase of 2300% and are printing 400,000 more to keep up with demand not bad hey!

3 Wolves

Beautiful Books – Lizzie B Design

Our good friends over at Lizzie B Design, decided that they wanted to show some of their beautiful work to the whole world. What better way than via a shiny new website, a flash based site with a bespoke content management system, that did what any good design site should do and that is show off the work beautifully.

If you are looking for beautiful book design then why not visit her site, by clicking on the image below.

LizzieBDesign

www.thelatenightsalon.co.uk – a site for sore eyes

There are cheers rising from across the land, as people type thelatenightsalon into their web browsers. For a boutique London design agency has finally launched its new site. creative director Toria Jaymes has this to say of the new site:

“I’m proud the launch of our new site is here and finally live for the worlds hungry eyes to see. Our new home page has some nice updateable components. With the features sections nice iPhone sensory style “slide and grab” and our main viewers screen set to feature animation and film and focus on current exciting projects and will always remain on rotation so won’t become stale. I’m pleased to say we kept the rest of the site nice and easy to navigate and fluid. So viewing our work and creative projects is as simple as scrolling on through with no annoying click throughs. I’m a firm believer in letting the work speak for itself. What we didn’t want to be was fussy and excessive. Hope you like it. x”

thelatenightsalon

Toria Jaymes Can’t stop Twittering on!

Yes our very own Creative Director here at the late night salon Miss Toria Jaymes has joined the ever increasing crowd who just can’t stop Twittering about themselves, with her ever increasing influence on the creative scene here in London the likes of Vice magazine are just one of her followers. If you think you can keep up with her ever changing life then follow her at http://twitter.com/toriajaymes

Toria Jaymes Twitter

Technology that literally jumps out at you – Augmented Reality

Following on from our post about the minority report style technology that is going on at the moment, take a little gander at this. It is called Augmented technology and allows images to simply jump off the page, in the example shown the guy blows into his microphone to move the wind turbines and increase the wind sound. Pretty impressive stuff, probably the next level of gaming will come through this kind of technology a mixture of virtual reality and real life.

Next Generation Technology – Incredible

If you want to know what the latest advancement in technology looks like, then just play this video, it takes a little while to get going, but it is mind blowing even more mind blowing is that this kind of technology is happening now, our favourite is the student test. Enjoy.

Stanley Tools – Give a Man a Man’s present

So this was a piece of work we were asked to do for our friends over at Stanley Tools UK, a global company turning over billions every year and dealing with some pretty big players in the tool market. The challenge, was to produce a Direct Mail campaign that would fit seamlessly with the incumbent agency’s “Get a Man a Man’s present this Christmas” idea, that would be sent out to all of the buyers and general important people for companies like Homebase, B&Q, Travis Perkins etc to highlight the consumer ad campaign .

So we thought what better way to get their attention than actually sending them an early Christmas present of suitable tackiness!!! After trawling for truly dodgy Christmas gifts!! And we found loads, the final one that was chosen was a suitably pathetic musical tie, so we created some swing tags to catch their attention, individually wrapped them up and sent them on their way.

The campaign was such a success that requests for more of the DM pieces came flooding through the doors from the buyers.

Have a look at some of the other ideas that were produced by clicking on the Keep Reading Link, the DM peices were also accompanied with an e-flyer.

Stanley Tools Christmas Tie