Well not quite. Wolfram Alpha is the search engine that was launched earlier this month by British Computer Scientist Stephen Wolfram. So why isn’t it the new google? Google returns results as an index of web pages that are relevant to the search terms you enter. Which has its Pro’s and Con’s. Wolfram Alpha is a “computational knowledge engine” which returns one page with answers to factual questions. So if you are looking for information based on fact, like the GDP of a country then this is the place to come, for a quick and simple answer. So maybe it is best described as a bit of a hybrid between Wikipedia and Google.
With the Wofram machine boasting a ten trillion curated facts database to start them off with it will be interesting how this search engine grows and moe importantly how it will look to improve on Google’s offering especially since they launched their own version of Wolfram Alpha Google Public Data.
Ok, so keeping our eye on the web as we do, we noticed this lovely little viral appearing. Whay do we love it?
1. It appears like it is a natural viral, no agency involved.
2. It takes a bit of effort to understand, it is not just watch this movie, play this game or look at this picture, the viral element is in the reviews that people have left about this seemingly normal(ish) t-shirt.
3. Effort – the amount of effort individuals are putting into the reviews is excellent.
So click on the picture and have a read of the reviews when we came upon it this morning there were 400 reviews now as we write almost another 100 have been added, these are people taking the time to add full reviews, it would be interesting to see how many views it has had and how many sales too.
Enjoy
P.S. Just found out they had a sales increase of 2300% and are printing 400,000 more to keep up with demand not bad hey!
Our good friends over at Lizzie B Design, decided that they wanted to show some of their beautiful work to the whole world. What better way than via a shiny new website, a flash based site with a bespoke content management system, that did what any good design site should do and that is show off the work beautifully.
If you are looking for beautiful book design then why not visit her site, by clicking on the image below.
There are cheers rising from across the land, as people type thelatenightsalon into their web browsers. For a boutique London design agency has finally launched its new site. creative director Toria Jaymes has this to say of the new site:
“I’m proud the launch of our new site is here and finally live for the worlds hungry eyes to see. Our new home page has some nice updateable components. With the features sections nice iPhone sensory style “slide and grab” and our main viewers screen set to feature animation and film and focus on current exciting projects and will always remain on rotation so won’t become stale. I’m pleased to say we kept the rest of the site nice and easy to navigate and fluid. So viewing our work and creative projects is as simple as scrolling on through with no annoying click throughs. I’m a firm believer in letting the work speak for itself. What we didn’t want to be was fussy and excessive. Hope you like it. x”
Yes our very own Creative Director here at the late night salon Miss Toria Jaymes has joined the ever increasing crowd who just can’t stop Twittering about themselves, with her ever increasing influence on the creative scene here in London the likes of Vice magazine are just one of her followers. If you think you can keep up with her ever changing life then follow her at http://twitter.com/toriajaymes
Following on from our post about the minority report style technology that is going on at the moment, take a little gander at this. It is called Augmented technology and allows images to simply jump off the page, in the example shown the guy blows into his microphone to move the wind turbines and increase the wind sound. Pretty impressive stuff, probably the next level of gaming will come through this kind of technology a mixture of virtual reality and real life.
If you want to know what the latest advancement in technology looks like, then just play this video, it takes a little while to get going, but it is mind blowing even more mind blowing is that this kind of technology is happening now, our favourite is the student test. Enjoy.
So this was a piece of work we were asked to do for our friends over at Stanley Tools UK, a global company turning over billions every year and dealing with some pretty big players in the tool market. The challenge, was to produce a Direct Mail campaign that would fit seamlessly with the incumbent agency’s “Get a Man a Man’s present this Christmas” idea, that would be sent out to all of the buyers and general important people for companies like Homebase, B&Q, Travis Perkins etc to highlight the consumer ad campaign .
So we thought what better way to get their attention than actually sending them an early Christmas present of suitable tackiness!!! After trawling for truly dodgy Christmas gifts!! And we found loads, the final one that was chosen was a suitably pathetic musical tie, so we created some swing tags to catch their attention, individually wrapped them up and sent them on their way.
The campaign was such a success that requests for more of the DM pieces came flooding through the doors from the buyers.
Have a look at some of the other ideas that were produced by clicking on the Keep Reading Link, the DM peices were also accompanied with an e-flyer.
After the success of the Pipemania website we were asked to create a fully functioning copy of the game, but in Flash. It would be used to help spread the word of Pipemania to the masses and also act as a demonstration of the actual game if you click on the floating barrel in the website. It was an interesting and fun challenge for us as we had to mimic the game exactly.
Well following on from our last post, another large past time that everyone at the late night salon has is drinking! So we were chosen by Weatheroak Hill Brewery to produce their branding for the brewery and their designs for 3 of their finest ales. Being a design agency based in London we had loads of great old pubs to visit for some inspiration so have a look at what we came up with!
We have heard on the grapevine that CAMRA were very impressed and apparently there is an unwritten rule that if a beer badge has an animal on it it sells, so lets hope that’s the case.
